Plurum - brand-true AI images and video
Plurum is a desktop console for generating brand-true AI images and video. You define each client's brand once - colours, rules, references, a brand document - and every generation is composed against it, whichever model renders it. Several models from several providers (Google Gemini and Veo, OpenAI GPT Image, Flux, Kling, Seedance and more) are driven from one console under one set of brand rules.
Every generation is priced before you spend. Provider costs pass through at cost, with no markup - you bring your own API keys, and they never leave your machine. Your work stays local: your library, brand profiles and client statements live on your own machine, not our servers.
Plurum keeps a complete record of what was made for which client and what it cost, with per-client statements you can print for billing. Characters keep the same face across a campaign. Image styles apply a consistent look studio-wide. Shotlists turn a client brief into a priced list of deliverables.
Plurum works with Claude and other AI agents over MCP: an agent can drive the console, and built-in spend limits mean it can never out-spend you.
Plans: Free (one client, 25 image generations a month), Business €19/month, Studio €39/month, Team €39 per seat per month (minimum three seats) - prices excl. VAT, also available in USD ($19/$39/$39 a seat). Annual pricing is ten months - two months free.
Questions
Why Plurum?
The name comes from e pluribus unum - out of many, one. Several models from several providers, driven from one console under one set of brand rules: pick whichever model suits the shot, and the brand stays the same.
Why do I need my own provider account?
Because the generation is yours. You buy it at published rates on your own account, we never mark it up, and your assets are never tied to our billing. You create an account at Google, OpenAI, Fal.ai or any of the other supported platforms, and the app walks you through each one.
Do you see my client’s brand material?
No. Brand documents, profiles, references and generated assets stay on your machine. Our service sees who you are and what your licence covers.
Can I use it offline?
Yes - for 30 days between licence checks. The app validates when it can and keeps working when it can’t.
Is it Mac only?
Yes, macOS only. Windows is on the roadmap, not in the product.
Is there a free trial?
The Free plan is the trial - no clock, no card: 25 image generations a month against one client. It opens with launch; register interest and we’ll write to you the day it does.
Can I cancel any time?
Yes, from your account, effective at the end of the paid period. Nothing is deleted.
What happens if I stop paying?
You move to Free: 25 image generations a month against one client. Video and the paid features stop; your library, statements, exports and profiles keep working, and nothing is deleted - ever.
Can I move between plans?
Yes, either direction. Nothing is ever deleted, hidden or locked - moving down to Free means generating against one client.
How many machines per seat?
Two - a desktop and a laptop - with self-service deactivation from your account. No support ticket to move machines.