Plurum - brand-true AI images and video
Plurum is a Mac app for making AI images and video for the brands you work with. You set up each client's brand once: colours, rules, references and a brand document. Its rules go with each request, whichever model you choose. You can use image and video models from several providers in one place, including Google, OpenAI and others through fal.ai.
You see the estimated cost before you generate. You pay each provider directly at its published rate, and Plurum adds no markup. Your provider keys are stored on your Mac, and so are your library, brand profiles and client statements, not on our servers. When you generate, what that request needs goes to your own provider.
Plurum records each generation by client with its estimated cost, and makes per-client statements you can print for billing. Character sheets carry a person or mascot into later images. Image styles give you a look you can reuse across clients. Shotlists turn a client brief into a list of deliverables with an estimate.
Plurum works with an AI assistant on the same Mac that can use connected tools, such as Claude. The assistant can create assets for you, showing the estimated cost first and asking before it spends past your limit.
Plans: Free (one client, 25 image generations a month), Business €19/month, Studio €39/month, Team €39 per seat per month (minimum three seats) - prices excl. VAT, also available in USD ($19/$39/$39 a seat). Annual pricing is ten months - two months free.
Questions
Why Plurum?
The name comes from e pluribus unum: out of many, one. You can use models from several providers in one place, and each client’s brand rules go with each request, whichever model you pick.
Why do I need my own provider account?
You pay the AI provider directly, on your own account. Each generation is charged by your provider at its published rate, and Plurum adds no markup. You can use an account with a supported provider such as Google, OpenAI or fal.ai, and Plurum shows you how to connect each one.
Do you see my client’s brand material?
No. Your brand documents, profiles, references and the images you make are stored on your Mac, or on a Team in a folder your team owns. When you generate, or ask Plurum to write or read something, the material that request needs goes to the AI provider on your own key. Our server sees a licence check, and any bug report or feature request you choose to send.
Can I use it offline?
Yes, for 30 days between licence checks. Plurum checks your licence when it can and keeps working when it can’t.
Is it Mac only?
Yes, Plurum runs on macOS. Windows is on the roadmap, after launch.
Is there a free trial?
There’s a Free plan instead.
Can I cancel any time?
Yes. From launch, you cancel from your account, and it takes effect at the end of the period you’ve paid for. Nothing is deleted.
What happens if I stop paying?
You move to Free. You keep every client you have, and you can make up to 25 images a month for any of them. Video and the features only on paid plans stop, and your AI assistant keeps working. Your library, exports, past statements and brand profiles keep working, and nothing is deleted.
Can I move between plans?
Yes, in either direction. Nothing is deleted, hidden or locked. On Free you keep every client you have, but Free allows one client, so you can’t add another.
How many computers per seat?
Two, such as a desktop and a laptop. To move to a new one, sign one out on your account page. There’s no support ticket.