- The client's brand, loaded once. The brand document, rules, colours, logo and reference images live with the client in Clients. Plurum adds them to what you describe whenever that client is picked.
- Your own provider keys. Each image or clip is charged by your provider at its published rate, paid to them directly. Plurum adds no markup to your provider's charge.
- The estimate before you spend. Every button that starts a paid generation shows its estimated cost first.
- Your Mac. Your library, clients and statements are kept on your Mac. Each generation goes from your Mac to the provider, never through us.
Plurum features
One page for each thing Plurum does for a client's brand, each with a worked example, its estimated cost and the limits to know.
0.1
The features
Your AI assistant
Connect the AI assistant on your Mac to Plurum, and it can read a client's brand, show the estimated cost of the assets it plans to make, make the images and put them in your folders, asking before it spends past your limit.
Brand kits
Keep a client's people, products, uniforms and reference images together. Build each item once, then choose it when you create an image.
Product sheets
Add photos from four sides, the product's dimensions and its printed text. Plurum compiles them into a product sheet that goes with future images of that product. You can take it off any one image.
Characters
Describe a person or a mascot once, and Plurum builds a 4K character sheet you can cast into any image for the brand.
Editing
Paint the part you want changed, and Plurum puts everything outside it back from your original. Or revise the whole image, or mark spots with pins.
Video
Make short clips for a client from words, from an image you already have, or with the brand's own character in them, with the estimated cost shown before generation.
Shotlists
Give Plurum the client's brief, and it lays out the images, clips and copy the brief asks for, in the brief's own order, each with the line it came from.
0.2
What every feature runs on
0.3
Which plan has which
As of 3 October 2026. Free holds one client and 25 images a month, images only.
| Feature | Free | Business, Studio, Team |
|---|---|---|
| Brand kits | Products and references | Characters and uniforms too |
| Product sheets | Yes, up to 5 products per client | Yes |
| Characters | No | Yes |
| Editing | Yes, within Free's 25 images a month | Yes |
| Video | No | Yes |
| Shotlists | No | Yes |
| Your AI assistant | Yes, within Free's limits | Yes |
0.4
Limits to know
FIG 0.4.1
Each page has its own limits.
The limits that matter for a feature are on its page, under the same heading.
FIG 0.4.2
It runs on Mac only.
Plurum is coming soon, for Mac.
0.5
Related
0.9
Plurum is coming soon, for Mac.
Plurum is nearly ready. Leave your details and we'll write to you when your plan opens - that's all we'll use them for.