Your packaging, your uniform, your people and your look built once, then used in every season's pictures and clips, on your own brand.
Portsmouth Roasters
Portsmouth Roasters
Ovenbird
A bag or a jar photographed from four sides becomes one sheet that goes into every shot of it.
An apron goes in as a uniform: front, side, back and worn.
Built once from a description, picked for any shot.
Your brand document and rules, such as what your counter never shows, composed in.
on a paid plan. Put a picture in Start frame and describe what moves.
Portsmouth Roasters is a fictional coffee company in Plurum's demo studio, written as a chain with its own roastery. It has two baristas built as characters, Ray and Mila, a single-origin bag and a staff apron.
And one clip, made from an opening frame, with the ask "Mila sets the single-origin bag down on the counter, looks up and smiles, as the camera slowly pushes in".
Ovenbird is a fictional bakery in Plurum's demo studio: a small sourdough shop whose day starts at five. It has eight hard rules, reference pictures of its bench, oven, counter and cooling rack, sheets for its bread bag, its marmalade and its apron, and Crumb, a small drawn songbird, as a character.
Each picture was one image at the provider's price: $0.0672 at 2K in August and $0.101 at 2K in September, because the rate card changed between them (rates as of 4 August and 8 September 2026). Crumb's sheet was one 4K image at $0.12. The coffee company's clip, eight seconds at 1080p, was $0.96 (rates as of 8 September 2026). Every generation lands on its own company's statement.
We made these through the assistant on the demo; the Generate route in the app does the same thing by hand.
Brand document, hard rules, logo and colours on Brand assets; pictures of your counter, kitchen or shop on References. Ovenbird begins its photograph-only rules with "In photographic work".
New product for a bag or a jar; switch to Uniform for an apron. Add the four pictures and press Compile the sheet.
In Brand Kits, Characters, New character. For a mascot, under Sheet style choose a drawn one, such as Illustrated flat, or type your own.
Pick your business, pick the character and the product from Brand kit, and describe the moment. The estimate is on the button.
switch the composer from Image to Video, put a picture in Start frame and describe the movement.
| Photographs | Drawings | |
|---|---|---|
| For | The food, the work, the shop | A mascot and the fun |
| What carries the look | Your rules and reference pictures | The character's drawn sheet and your own drawn image style |
| Rules that apply | All of them | All of them, unless a rule's own words say it is for photographs; check the drawing |
In a shot where only the bag's sheet was attached, a barista's apron came back with the bag's emblem instead of the company's mark. Attach the mark, or cast a barista whose sheet was built with the mark attached.
Read each picture for anything they forbid, such as text on a menu board, before you use it.
Writing "In photographic work" tells the model which pictures a rule is for; check that a drawing has not picked up a photograph's rule.
The coffee company's eight-second clip was $0.96 against $0.101 for a picture; the estimate is on the button before you press it.
Business holds one brand; Studio holds as many as you have.
Plurum is coming soon, for Mac.
Yes. Your rules and pictures of your counter or kitchen go into every shot, and you describe the moment.
Yes. Build the bag or jar as a sheet from four pictures, and it goes into every shot you pick it for.
Yes. Build them once as a character and pick them for each shot.
You can write a rule that way, as Ovenbird does, and check that the drawings leave it alone. Plurum does not scope a rule by itself.
Yes, on a paid plan, on a video model that takes a start frame. Put a picture in Start frame and describe what moves.
Each picture or clip is paid to your AI provider at their price, shown on the button. On the demo studio a 2K picture was $0.101, at rates as of 8 September 2026.
Plurum is nearly ready. Leave your details and we'll write to you when your plan opens - that's all we'll use them for.
